The Certified Pharma Sales Professional (CPSP) is a specialization course enabling Fresh Graduates and Post Graduates to get employment in Pharmaceutical Sales. An extensive and in-depth training on various aspects of Pharmaceutical Sales, essential for anyone who wants to work, in the fast growing Pharmaceutical Industry. It provides the theoretical & practical guidance & background knowledge needed to work in the industry more effectively, competently and with increased confidence.
The Indian pharmaceutical industry is one of the fast growing sectors of the Indian economy and has made rapid strides over the years. It ranks among the top-15 drug manufacturing countries in the world. The global output of the Indian industry ranks 4th in terms of volume and 13th in terms of value.
At present, about 23,000 pharmacy companies are operating in India, of which, 260 constitute organized sector, while others exist in the small-scale sector. Some of the major names include Ranbaxy, Sun Pharma, and Dr. Reddy’s Cipla, Wockhardt Limited,Abbott,Aventis, Glaxo Smithkline, Novartis, Dr. Morepen and Pfizer.
Pharmaceutical Sales : Who is an MR?
MRs are employed to boost the sales of a pharma company. Survival of a Pharmaceutical company depends upon the sales of its products which it is manufacturing and there comes in the need for employing Medical Representatives.
Advent of newer diseases and frenetic pace of medical research to counter them has resulted into an increasing variety of drugs. These drugs are manufactured and marketed by several manufacturing companies under different brand names that has pushed the competition to cut throat level . Medical representatives play an instrumental role in the marketing of drugs . They are employed by pharmaceutical companies as their agent in the market to convince the consumers and doctors about the effectiveness of their product.
Growth in Pharmaceutical Sales
A Medical Representative who has a flair for sales and marketing and can show extra ordinary performance can actually grow up to the highest level of Marketing Manager or National Sales Manager.
The salary and the growth in pharmaceutical industry is best when compared to other sectors.
A Career in Pharmaceutical Sales Offers :
- Good Compensation
- Monthly Incentives
- Annual Bonus
- Gifts & Perks
- Allowances (Food ,Travelling ,Phone)
- Fast Designation Growth
In 2012 the sector has given job to more than 200000 people in India and also the sector is expected to get the highest salary increment this year(2013).